• The strategic partnership is designed to empower real estate professionals—particularly those active in the vibrant sub-sale (secondary) market—by giving them the tools to better serve their clients and close deals faster.  

PENANG (Aug 8): AFFIN Bank has announced a strategic collaboration with Penang Real Estate Synergy (PRES), to offer over 1,000 registered real estate agents under the association across the northern region, access to exclusive, members-only mortgage benefits.

The strategic partnership is designed to empower real estate professionals—particularly those active in the vibrant sub-sale (secondary) market—by giving them the tools to better serve their clients and close deals faster.  

 

 

Under this partnership, PRES-registered agents can now present their clients with access to AFFIN’s Home Step-Fast/-i mortgage campaign, with interest rates starting from 3.85%. Financing is capped at RM100 million, available on a first-come, first-serve basis, making this an opportunity not to be missed.  

The campaign complements AFFIN’s flagship Affin Home Step-Fast/-i product, which allows buyers to service the interest for the first five years after vacant possession, providing much-needed financial flexibility in today’s dynamic market.

AFFIN Bank’s Managing Director of Mortgage Business, Jessie Wong, emphasised the significance of this collaboration. “We don’t see ourselves as a bank—we’re part of an ecosystem. Whether first-time buyers or seasoned investors, our mission is to craft tailor-made financial solutions that keep pace with today’s evolving market,” she shared during the launch event.

Wong added: “We’ve allocated RM100 million for this campaign with PRES, available on a first-come, first-serve basis. Through our ecosystem, PRES agents can also leverage our network assessment, which offers greater flexibility beyond standard credit checks—giving agents and clients the confidence they need to move forward”.

Eugene Tan, newly appointed Chairman of PRES and founder of UBB Amanah, highlighted the success of their collaboration with AFFIN over the past two years: “Working together on the AFFIN Home Step-Fast/-i campaign has shown us firsthand how it benefits buyers by reducing risk”.

This year, Eugene Tan explains, the focus is on adding even greater value to its members— particularly in the secondary market—by strengthening this partnership. “It’s not just about rates. It’s about elevating professionalism and offering proper guidance to buyers, supported by AFFIN’s comprehensive ecosystem,” he added. 

Eugene Tan also emphasised PRES’ mission as a grassroots movement to uplift ethics and service quality among real estate practitioners. Beyond mortgage perks, he highlighted the importance of industry data and insights for improving agent advisory skills.

“Today’s buyers demand more—tech, data, and market trends are now essential tools in every agent’s kit. Being armed with transaction stats, forecasts, and market insights boosts confidence and credibility,” he said, referencing EdgeProp’s recent briefing session during the event.

Recent data indicates that Penang’s real estate market continues to thrive, fuelled by its strong industrial base, many engineering graduates, and young homebuyers eager to own their first property.

Looking ahead, Jessie Wong shared plans to introduce three new mortgage products by the end of 2025, including options tailored to commercial properties and land purchases, further bolstering AFFIN’s commitment to support all types of property investments.

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