Is FAR Capital making the Malaysian property industry better or worse?

Many people wonder, is FAR Capital Sdn Bhd a force for good or a bad actor?

Bulk purchases and group buys have long carried a stigma in Malaysia’s property market.

Stories of so-called "property gurus" showing off luxury watches and supercars, only for their clients to end up with non-performing loans and distressed properties, are far too common.

While these self-proclaimed experts profit from image and hype, many of their buyers are left with properties heading to auction and personal finances in ruin.

Is FAR Capital any different?

The firm was founded by Faizul Ridzuan in 2014 with a simple but powerful mission: make property buying safer, smarter and more accessible, especially for those often overlooked or misled by traditional industry players.

A new way to approach property buying

FAR Capital operates on four clear pillars that flip the old model on its head:

1. Buying safe properties at below market value

The company focuses on sourcing and negotiating properties at deep discounts using data-driven aggregated buying, sometimes as much as 40% below market value, so buyers enter at a very safe price point and don’t overpay. The success of this strategy is backed by the fact that the property investment firm has an almost unblemished record of only 0.02% non-performing loan in the last five years.

2. Making properties self-sustaining and giving property buyers more options

FAR Capital supports buyers with strategies and tools to ensure that their properties generate enough rental income to cover monthly commitments, making it financially viable from day one. Therefore, even if the buyer does not use the property for own-stay, they are able to rent out the unit to cover monthly instalments.

3. Helping clients clear more than RM100 million bad debts

Using the concept of good debts to pay for bad debts, FAR Capital has assisted its clients to clear a total of over RM100 million of accumulated bad debts from personal loans, credit cards, car loans, etc. This is crucial in improving their cash flow.

4. Equipping buyers with resources to transform their financial mobility

The firm provides comprehensive support, including capital raising, loan structuring, financial education, and personalised planning, giving clients everything they need to succeed, even if they start with limited capital or credit challenges.

These aren’t just ideas, they’re operational principles backed by real-world outcomes.

Real projects, real results

FAR Capital’s value-first strategy translates into measurable results.

These five projects, ranging from upscale city developments to accessible suburban offerings, highlight how homebuyers have raised capital through smart acquisitions and secured properties that are both liveable and financially sound.

SR in Kelana Jaya, Selangor

SR is one of the most premium offerings in FAR Capital’s pipeline, situated in a mature, well-connected area. Despite its upscale positioning, units were acquired at 30% below market value, enabling homebuyers to raise up to RM186,000 in capital through the deal. At RM550 psf only, this property represents great value for money for a property located within walking distance to Paradigm Mall Petaling Jaya.

With projected rental yields between 7.2% and 7.3%, this project offers the opportunity to own a top-tier postcode without the typical financial barrier. The capital raised allows homebuyers to cover furnishing, legal fees, and reserves, transforming a high-end development into a financially practical purchase.

MV at Maluri, Kuala Lumpur

MV offers strong value in the Cheras corridor. Purchased at 20% below market value, this development allowed homebuyers to raise RM101,000 in capital, which many used to furnish and prepare their units for immediate occupancy or rental.

With rental yields of above 7.3% to 8.9%, many buyers reached break-even quickly. Its location and smart pricing have made MV a go-to for homebuyers seeking affordability, urban access, and solid long-term returns, all made more accessible thanks to the upfront capital advantage.

YC in Nilai, Negeri Sembilan

YC presents a practical entry point for first-time homebuyers. Offered at approximately 10% below market price, it enabled buyers to raise RM95,000 in capital, making it easier to fully furnish units and manage early ownership costs.

With rental yields ranging from 6.2% to 7.7%, the project serves both as a starter home and as a self-sustaining asset. It’s particularly popular with homebuyers targeting student tenants or workforce housing, giving them a foothold in property without excessive financial pressure.

MS in Johor Bahru, Johor

MS stands out for its deep discount at 65% below market value, which gave homebuyers the ability to raise a substantial RM476,000 in capital. Many used freed-up cash to reduce loan burdens, upgrade interiors, or fund the purchase of additional units. It's the cheapest property anyone could buy in Iskandar, JB in the last three years at below RM400 psf.

Today, MS is able to generate above 10% rental yield, and the capital raised created room for long-term flexibility and reduced holding stress. Situated in Johor’s growth corridor, this development provided an affordable path to homeownership in a future-forward location.

FR2 in Penang

FR2 project blends lifestyle and value. With units acquired at 29% below market, homebuyers raised as much as RM193,000 in capital, with many using the funds to enhance interiors or cover initial expenses without tapping into savings. This is the cheapest new property anyone could have bought in Penang Island since 2015.

Rental yields between 5.8% and 6.2% make this a strong option for buyers planning to live in or rent out units in a resort-style setting. The capital raised minimised upfront financial strain, giving homebuyers access to one of Penang’s most scenic and sought-after areas, safely and strategically.

Making the market work for the people

FAR Capital doesn’t just help people buy properties, it helps them change their lives using data-driven aggregated buying.

Its clients range from first-time buyers and debt recovery clients to experienced buyers looking to scale their portfolios.

The firm also supports Malaysians working abroad and non-citizens seeking exposure to Malaysia’s property market.

In every case, the objective remains the same: eliminate risk, maximise returns, and turn real estate into a strategic, sustainable financial asset.

Unlike traditional agencies or sales-driven consultants, FAR Capital walks alongside the buyer throughout the entire journey, from pre- to post-sale..

From financial health assessment and property matching to loan assistance, acquisition and post-purchase support, including tenant sourcing and portfolio performance reviews, clients receive end-to-end guidance designed to help them succeed.

FAR Capital’s vision: a new standard

FAR Capital is not just a consultancy, it’s a movement. The company is actively pushing the industry forward.

It works directly with developers to influence how properties are designed, priced, and positioned. More than 10 property developers have engaged its services to help plan and build their next new properties.

It also collaborates with banks to help clients with less-than-ideal credit histories to secure reasonable financing.

And it uses proprietary data tools to identify high-growth, undervalued properties before they hit the mainstream.

FAR Capital also leads with transparency and accountability.

Through weekly live webinars such as “Deal or Grill” and “Battle Royale”, the team shares actionable, data-driven insights for free with the public, making quality information about homebuying accessible to everyone.

These sessions also shine a light on unethical practices in the industry, regularly calling out unscrupulous agents and misleading property marketing tactics that put homebuyers at risk.

With plans to expand across Southeast Asia, continued investment in AI and machine learning and a growing community of homebuyers from all walks of life, FAR Capital is positioning itself as the most progressive and people-first platform for property purchase in the region.

Leading a revolution

At the heart of FAR Capital’s mission is a belief that real estate should be accessible, affordable, and safe.

The company is not playing the same game as the old guard. It’s not selling dreams, it’s delivering results.

While others rely on hype, FAR Capital relies on strategy, education, and execution.

FAR Capital is leading a revolution in making property prices cheaper and safer to own. It has already successfully, convinced multiple major public-listed developers to launch the cheapest properties in the last 10 years in these following areas:

1. Dutamas, KL: 2 bedrooms from just RM420,000

2. Maluri, KL: 2 units for just below RM430,000

3. Cyberjaya, Selangor: First new launch below RM190,000

4. Mont’Kiara, KL: 2 units for just below RM750,000

5. Genting Highlands, Pahang: A property for below RM290,000

And they are just getting started, anticipating to launch the following in 2025:

1. Cheapest unit nearby LRT station below RM230,000

2. Cheapest unit within 10 minutes to Desa ParkCity below RM230,000

3. Beachfront landed property in Selangor below RM400,000

FAR Capital is not just changing how people buy properties, it’s changing who gets to succeed.