Mah Sing’s phase 1 Erica@Meridin East fully taken up during weekend launch

PETALING JAYA (Nov 17): The 155 units of the phase 1 development of Erica @ Meridin East in Pasir Gudang, Johor, were fully booked during the official launch last weekend (Nov 13 and 14).

In a media statement by Mah Sing Group Bhd, the developer said following the good response, the company decided to open phase 2 which will offer another 210 units of two-storey link houses.

Erica @ Meridin East double-storey link homes have a land size measuring 18ft by 70ft, with built-up of 1,601 sq ft. The four-bedroom and three-bathroom units priced from RM417,000.

In a press release, Mah Sing attributes the successful take-up to the unique value proposition to the township, which features affordably priced homes with spacious layouts, various facilities and 24-hour security in a lush, green living environment.

Mah Sing Group chief executive officer Datuk Ho Hon Sang said the phase 1 development carries a gross development value (GDV) of RM79.3 million.

“We are very encouraged with our digital efforts in reaching out to our potential customers, as most of Erica's owners are approached via the digital platform.

"It is also a testament that demand for affordably priced properties with good quality at strategic locations will remain resilient. The encouraging response shows that landed property segments are still in great demand. Hence, we are now opening Phase 2 for registration, we are confident [that] the take-up will be able to replicate the performance of Erica Phase 1," he added.

Launched in 2016, Meridin East is the largest mixed development by Mah Sing which consists of residential, commercial, and light industries development with a total land size of 1,313 acres. It is a sustainable township with over 500 acres of green belt surrounding the area. To date, more than 2,000 units of houses were handed over to purchasers with a more than 70% occupancy rate.  

“We have developed around 30% of the township where some of the landscape and facilities are ready to be enjoyed by the residents and also surrounding communities. This will be a value-added feature for this project, as our potential buyers can have an actual view of the township and the quality of our houses which gives them more confidence in our products,” added Ho.

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