Share
SEMENYIH (Feb 28): Lafarge-EdgeProp MYHOME by Malaysians for Malaysians has received strong support from leading industry players.
Co-owned by Lafarge and EdgeProp.my, the MYHOME initiative enables Malaysians to actively co-create their dream home. Their input, to be collated via a nation-wide survey for a month from today, will be used as a basis for the design of homes that would be built by Malaysia’s award-winning developer S P Setia Bhd.
The launch ceremony for the initiative was held at Club 360 at Setia Ecohill in Semenyih today.
The first of kind in the country, the initiative is supported by Feruni, Lightcraft, Nippon Paint and Panasonic.
Panasonic Malaysia strategic B2B development general manager Tan Chee Hon said the company is very excited about the initiative as it involves public participation.
“Rather than ideas coming from our side, we are actually gathering input from the public on what Malaysians truly want in their ideal home. This is very interesting given that the composition of partners involved in this initiative are specialists in their own respective field.
“For Panasonic Malaysia, we are very happy to work with them. I think it’s a very good mix together and hopefully we can analyse, innovate and translate the results from the survey to come out with a good showcase of what an ideal home should be,” he said.
Meanwhile, Nippon Paint Malaysia head of project marketing Datin Wong Meng Lee appreciates the fact that the initiative allows feedback to be collected from consumers directly.
“With the feedback, we get to understand what they are actually looking for in a dream home. Nippon Paint Malaysia is proud to be part of the initiative, and work together with other players in the real estate industry to create homes that Malaysians want,” said Wong.
She added that the initiative is also in line with the business direction of Nippon Paint.
“We love innovative ideas and we constantly want to listen to our consumers so that we can add value. Lafarge-EdgeProp MYHOME by Malaysians for Malaysians is another innovative project that Nippon Paint wants to be a part of to give back to the industry,” Wong notes.
Meanwhile, Feruni managing director Datuk Ngei Chee Chau said it is important to know what exactly the consumer wants in a new home.
“I think it is important to get to know what exactly the homebuyers want in designing and equipping a home. We are excited to help in building and furnishing the ideal house for Malaysians,” said Ngei.
Also on the sideline of the launch today, Lightcraft managing director Sua Kim Seng said: “It is a fantastic collaboration for people like us who have been in the industry long enough to contribute some ideas to make the initiative work.
“It’s about time that consumers take the lead in the design of our homes.”
The survey runs from today till April 15. Take the survey at www.edgeprop.my/myhome.
Complete the survey and receive promotional codes for the following:
● A 10% discount off Lafarge Malaysia’s Probuilders Centre online store with a minimum spend of RM30.
● A rebate of up to 3% on participating S P Setia projects, to be presented at the Setia Ecohill Welcome Centre @ Club 360. The rebate expires April 30, 2018.
● RM100 off purchases at Panasonic Malaysia’s online store worth at least RM500. The code is valid from Feb 28, 2018, to April 28, 2018.
