Setia Alam’s Starter Homes series targets savvy homeowners

Setia Alam has become well known for catering to people from all walks of life. Developed by Bandar Setia Alam Sdn Bhd, a subsidiary of S P Setia Bhd, this thriving township in Seksyen U13 in Shah Alam, Selangor now adds landed series starter homes to its comprehensive range of products.

Bandar Setia Alam Sdn Bhd general manager says: “We introduced this new series in response to entreaties for affordable homes — the kinds that are not too small, too remote or too beyond-budget for loan approvals.”

For RM500,000 plus, newlyweds or young families seeking their first or second homes can now own freehold landed residences in an amenity-rich township. “We want to make homes more accessible to the market,” Tan states.

Comprising 711 units of double-storey terraced houses in 43 acres (plus a 5-acre waterway), Setia Alam’s Starter Homes series is “something that has not been seen for many years [in the local real estate scene]”.

“It is an underserved market in Setia Alam. With manageable built-ups that come with four bedrooms and three bathrooms, it is very affordable to purchase and maintain,” Tan adds.

To make it as easy to own as possible, the developer provides an attractive promotional package together with a 36-month Easy Payment Plan for which the company will absorb the interest fees.

A township with everything

As part of the 2,525-acre self-contained township of Setia Alam, Starter Homes’ residents get to enjoy all the amenities within, developed since 2004.

Designed as a holistic community embodying the LiveLearnWorkPlay credo, it offers myriad employment opportunities, schools and recreational facilities. Plotted in its all-inclusive master plan are Setia City Mall, Setia City Convention Centre 1 and 2, and Setia City Park.

The Setia City commercial hub has been a popular hotspot for denizens both within and without. The spectrum of shopping, dining and entertainment will be further enhanced when the second phase of Setia City Mall is completed by end-2019.

With more than 70% of the township already up and running, residents do not lack basic essentials, as it contains petrol kiosks, offices, neighbourhood shops and hypermarkets.

The potential of the thriving township has been drawing large corporations and multinational companies. Top Glove Corp Bhd, one of the world’s largest glove manufacturers, has set up its corporate headquarters here. Another firm planning to establish its headquarters in Setia Alam is Kossan Rubber Industries Bhd, another leading glove manufacturer. Meanwhile, the National Institute of Health occupies 41 acres, housing 5,000 personnel from the Ministry of Health.

The two convention centres will likely also attract hotel establishments. All these spell ample employment and business opportunities for Setia Alam dwellers.

Supporting the educational demands is a host of public and international schools including SJK(C) Pin Hwa, SJK(T) North Hummock, SK Bandar Setia Alam, SM Bandar Setia Alam, Tenby International School, Idrissi International School and the upcoming Peninsula International School Australia.

Regarding the township’s recreational component, Tan says: “We don’t stinge on landscaping.” In line with the township’s vision statement, “In Touch with Nature”, Setia Alam boasts more than 400 acres of green areas, which include the award-winning Wetland Park and Urban Park as well as the Setia City Park.

To ease accessibility, the top developer built the NKVE-Setia Alam Link. Coupled with other major links via the Federal Highway, Jalan Meru, Shapadu Highway and Shah Alam Expressway, the township is well-connected to Shah Alam, Subang, Damansara, Putrajaya and Kuala Lumpur, as well as other parts of Greater Klang Valley. A new road to Seksyen U10, Shah Alam will soon allow access to the upcoming Damansara-Shah Alam Elevated Expressway. Additionally, the proposed West Coast Expressway connected to Setia Alam will provide an alternative to the now traffic-heavy North-South Expressway.

The conscientious efforts earned the RM20 billion Setia Alam the World Prix d’Excellence Award for Best Master Plan Development by The International Real Estate Federation in 2013.

Phase 1 launches soon

At the end of January, Careya, the first of the Starter Homes series, will be launched. The 93 units of 20ft by 65ft double-storey terraces have a total GDV of RM58 million. With built-ups from 1,677 sq ft, Careya comes with two configurations — three rooms or four rooms and three baths.

With a choice of two contemporary designs, the properties feature pragmatic layouts with maximum usable space. The seamlessness of the open-plan living and dining areas further enhances the sense of spaciousness.

Each house has an 8ft backyard that can be used as a drying area as is or as part of an extension. “We have helped make future extension easy to implement by preparing the foundation and slabs, thus reducing a lot of preliminary work. No additional piling is needed,” Tan explains.

The enclave is safeguarded by perimeter fencing and natural barriers of hedges and streams around the entire parcel. The single entry/exit is closely monitored by security guards stationed at the security checkpoint.

Careya is targeted for completion in February 2020. With only two parcels allocated for the Starter Homes series, the company expects these limited editions to be well received. The next phase, Tan reveals, will feature 18ft by 65ft double-storey houses.

Visit our sales gallery:

Bandar Setia Alam Sdn Bhd (566140-D)

Setia Alam Welcome Centre

2, Jalan Setia Indah AD U13/AD

Setia Alam, Seksyen U13

Shah Alam, 40170 Selangor

T +603 3343 2255

F +603 3345 2255

E [email protected]

W www.setiaalam.com.my