Sunsuria City, Ever Rich Land in JV to develop Korean-themed development

PETALING JAYA (May 31): Property developer Sunsuria Bhd is in a 60:40 JV (joint development) collaboration with Welcome Global Co Ltd, a wholly-owned subsidiary of Ever Rich Land Co Ltd to develop an 8.48-acre Korean-themed development in Sunsuria City located in Putrajaya South, Salak Tinggi, founder and executive chairman of Sunsuria Bhd, Datuk Ter Leong Yap announced in a media briefing today.

The development will constitute a boutique hotel, wedding house, serviced apartments, cultural heritage retail shops, and a themed garden.

“South Korea has played a big role as an international beauty influencer in many parts of the world over the last decade. It has dominated the Asian market largely because of the increasing popularity of Korean dramas and K-pop culture,” said Ter.

“We are very pleased to bring in the Korean Beauty Mall, a one-stop array of fashion beauty care boutique mall with Korean beauty care products and services. We also have a plastic surgery consultation service, where instead of going all the way to Korea to get a consultation, we make it easier for our customers by allowing them to communicate with the beauty experts in Korea virtually to advise them on the matter,” he added.

According to Ter, the mall will have a built-up of 60,000 to 70,000 sq ft with the cost of investment of the mall at around RM35 million. The whole development is expected to be completed over the next five years.

The chairman of Everrich Group, Yuan Kuo Tong, who was also at the event, commented that they are confident the development will not only draw the attention of those living in the Klang Valley, but also tourists who plan to visit both the Xiamen University Malaysia and the upcoming International Outlet Mall in Sunsuria City.

“We believe this JV will be the foundation of our sustainable partnership,” Yuan added.

One of the interesting components that will be brought into Sunsuria City is Hotel Everrich, a boutique hotel from Gwanghwa Island, Incheon, South Korea.

Sunsuria City is a 525-acre freehold integrated township with an estimated gross development value (GDV) of RM10 billion.

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