Carving a niche with accessible luxury

NUSMETRO Property Sdn Bhd believes homebuyers are looking for projects in specific locations and developments that fit their lifestyle. “Market demands are ever evolving. As a developer, you are either creating or chasing a trend. At Nusmetro, we focus on designs that are unique, that allow people to live in a different way. Right now, we are focusing on centrally located studios and duplexes to provide homebuyers with accessible luxury,” says its corporate communication manager Brie.

“We create and sell designer condominiums at an accessible entry price. The idea is to bring our theme, ‘Art of living’, to everyone. The days of buying a box within a box to live in or to invest are passé. Now, consumers are focused on location and lifestyle.

“The higher cost of living is a long-standing issue. It is also worth noting that people are generally feeling disconnected in today’s technology-driven environment. We have chosen to develop homes that are smaller and thus, more affordable, and included luxurious lifestyle facets to create an extended home where the homeowner will be proud to have family and friends come and visit,” says Brie.

Nustmetro stands apart from its peers with its avant-garde, trendsetting property designs aimed at incorporating art into everyday living. “We are committed to creating what was once unimaginable. Take, for example, our project in Mont’Kiara known as Arte Mont’Kiara. This development has a French-retro design because we noticed a trend towards European-inspired designs. It shows how extraordinary living facets can enhance the quality of life for homebuyers,” says Brie.

The developer currently has four on-going projects under the Arte Series with a combined gross development value of RM3.1 billion: Arte Mont’Kiara, Arte + Ampang, Arte S Penang and Arte Subang West.

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This article first appeared in the Special Report Mapex Property Showcase, of TheEdgeProperty.com, on May 6, 2016. Download free copies of TheEdgeProperty.com here.