• Under the Rumah Ibu scheme, RISB intends to offer some 35,000 land owners in Perak the opportunity to own affordable homes via the state's Structured Village Development Programme (RPT), according to SSF's bourse filing.

KUALA LUMPUR (Feb 7): Furniture retailer SSF Home Group Bhd (KL:SSF), whose share price hit a record high on Friday, has entered into a deal to supply kitchen cabinets and furniture vouchers for a home ownership scheme offered by social enterprise company Rumah Ibu Sdn Bhd (RISB).

Under the Rumah Ibu scheme, RISB intends to offer some 35,000 land owners in Perak the opportunity to own affordable homes via the state's Structured Village Development Programme (RPT), according to SSF's bourse filing.

“SSF will provide kitchen cabinets valued between RM1,500 and RM5,000, alongside furniture vouchers worth up to RM5,500, offering flexibility and affordability to Rumah Ibu buyers,” the ACE Market company said.

RISB will procure the furnishing solutions directly from SSF, and payments will be made upon successful delivery and installation, the company said.

“These purchases will be incorporated into the total Rumah Ibu sales package, ensuring Rumah Ibu buyers receive a seamless home ownership experience without the need for additional upfront furniture expenses,” SSF added.

“This collaboration with Rumah Ibu Sdn Bhd and the state government of Perak allows us to extend our reach to Rumah Ibu buyers who need affordable furnishing solutions while supporting the government’s initiative to expand home ownership,” said SSF Home executive director Lok Kok Khong.

Shares of SSF Home closed up one sen or 2.50% at its all-time high of 41 sen, valuing the company at RM328 million.

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