UEM Sunrise appoints Emily Teh as chief marketing officer

• UEM Sunrise chief executive officer Sufian Abdullah: “Her expertise will be instrumental in advancing our marketing objectives and further strengthening our brand position in the industry.”

KUALA LUMPUR (June 28): UEM Sunrise Bhd has appointed Emily Teh (pictured) as its chief marketing officer (CMO), effective April 15, 2024.

Teh brings over 25 years of experience in various sectors including retail, real estate, and commercial asset management.

At Eastern & Oriental Bhd, where she served from 2010 to 2023, Teh was instrumental in several key developments. “As the director of property and project investments, her most significant endeavour was the successful launch of Pulau Andaman township in Penang, having achieved GDV of close to RM700 million upon 100% full take up within 13 months – on top of overseeing other notable projects during her tenure,” stated a media release by UEM Sunrise.

"We are delighted to welcome Emily to the UEM Sunrise’s team. Her expertise will be instrumental in advancing our marketing objectives and further strengthening our brand position in the industry,” said UEM Sunrise chief executive officer Sufian Abdullah.

“Her contribution is crucial to our transformation journey focusing on customer centricity, operational excellence and high growth culture, all of which are pivotal in engaging our customer better through a robust sales and marketing plan," Sufian added.

UEM Sunrise is one of EdgeProp START’s strategic partners. The MINH in Mont’Kiara is a development highlighted in this partnership. All UEM Sunrise homebuyers also get to enjoy rewards worth up to RM18,888.

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