UEM Sunrise takes part in Back-To-School programme to reduce financial burden of underprivileged families

• The essential items donated included two sets of uniforms, one school bag, a pair of shoes, socks and a sports attire voucher. Female students from the participating secondary schools in both regions were also provided with reusable sanitary pads, further highlighting the company’s efforts in conservation and dissuading single-use sanitary pads.

KUALA LUMPUR (Dec 8): UEM Sunrise Bhd, in collaboration with Yayasan UEM, lent a helping hand to underprivileged families via the annual Back-To-School programme.

Taking place from Nov 16 to 21, 2023, the programme inolved five of UEM Sunrise’s PINTAR-adopted schools in Kuala Lumpur and Iskandar Puteri.   

UEM Sunrise staff volunteered to distribute school necessities to 251 underprivileged students chosen by their respective schools.

The essential items donated included two sets of uniforms, one school bag, a pair of shoes, socks and a sports attire voucher.

Female students from the participating secondary schools in both regions were also provided with reusable sanitary pads, further highlighting the company’s efforts in conservation and dissuading single-use sanitary pads.

In the Central region, the Back-To-School programme was held at Publika Shopping Gallery, where, in addition to receiving the school supplies, the students were given an outing around the retail space.

As for the Southern region, the programme was hosted at the company’s office in Imperia Tower, Iskandar Puteri and SK Ladang Pendas, both located in Johor Bahru.

"Aligning with our CHIEF values, we always believe in the importance of giving back and forming closer ties with the communities. As such, we are honoured to work alongside Yayasan UEM in this programme, specially catered for underprivileged students to reduce some of their families' financial hardships and burdens," said UEM Sunrise chief executive officer Sufian Abdullah.

"We are deeply appreciative to Yayasan UEM for supporting us to alleviate some of the students’ financial hardships, which deeply resonates with our own Corporate Social Responsibility (CSR) efforts. We hope that our contribution to these students will help spur their happiness and excitement to go to school and focus on their studies,” he added.

UEM Sunrise’s Back-To-School programme corresponds with the company’s CSR strategy, which hinges on two pillars -- the ‘Education Enhancement’ pillar, based on a firm belief that education is a fundamental human right and must be extended to every child regardless of gender, race, religion or economic status and the ‘Community Engagement’ pillar, where it aims at engaging the local people regularly with emphasis on social inclusiveness by organising related events, providing the appropriate assistance to improve community’s participation and foster shared prosperity.

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