Reapfield Properties goes the extra mile to help curb Covid-19

PETALING JAYA: Many often overlook the fact that real estate agents are also considered frontliners in the Covid-19 pandemic as the profession is part of the service sector and their safety and health shouldn’t be disregarded as well.

Being one of the pioneering real estate agencies in Malaysia, Reapfield Properties has taken the initiative to film its own video on the story of its agent being infected by the deadly Covid-19 virus and hope this could serve as a reminder to all Reapfield realtors and their clients to not neglect their health and safety.

Reapfield Properties group COO Jonathan Lee stressed that realtors should be the first line of defence against the spread of the coronavirus by reducing physical contact and gatherings and also enhancing their virtual engagement. 

“The client’s and our own safety has to be kept in mind at all times… We really need to understand that the way to beat this pandemic is in us being better and more responsible human beings. Take care of ourselves and our loved ones by adhering to and taking all the necessary precautions to fight this virus,” Lee told EdgeProp.my.

Besides issuing a detailed safety guideline and advisory for all agents, the agency has also made a short interview video with a medical doctor and two Covid-19 survivors, where one of them is a Reapfield agent.

Eunice Sin, a senior real estate negotiator of Reapfield, and her husband were tested positive after attending a Christmas party last year, in which the host and both Sin and her husband did not wear face masks.

The couple consequently transmitted the virus to their friends and colleagues in other gatherings and workplaces as they did not wear face masks all the time nor maintained social distancing. The couple were sent to hospital for treatment and subsequently recovered from the illness.

“I think I have taken things for granted. We have to keep the social distance and put on masks at all times. Because I did not do that, I transmitted the virus to my wife, colleagues and friends, which created a multiplying effect and spread to the community. We really need to take care of ourselves, follow all the SOPs (standard operating procedures) and try to avoid as many social gatherings as possible until things improve,” the couple expressed in the video.

The pandemic is real!

Lee emphasised that the main message of the video is to highlight that the pandemic is real and it could happen to any of us.

“Not only that, it will also endanger people around your community. We hope by sharing the real story and medical doctor advice, it could raise the awareness and remind ourselves to do our part in battling the virus,” he noted.

To curb the spread of the virus, Reapfield has also initiated moving parts of the business virtually to stay ahead of the game and to stay safe at the same time.

“We have launched tech tools like DocuSign as e-signing of documents for clients is now possible. It will minimise physical meetings to ensure efficiency and flexibility. As Reapfield is evolving to be a tech-enabled agency, we are taking the advantage of technology to stay ahead of peers and protect our agents and clients from the virus.

“We have also introduced strict SOPs for our agents to comply with – from how to conduct appointments with clients to offering virtual viewings where possible. Talent is the most valuable resource of a company and we want to make sure our agents are well taken care of,” Lee said.

This story first appeared in the EdgeProp.my e-weekly on Feb 19, 2021. You can access back issues here.

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