Hatten Land unveils mall management arm

PETALING JAYA (May 3): Melaka-based Hatten Land Ltd has unveiled its mall management arm, Hatten Commercial Management Sdn Bhd, to undertake the management of its commercial retail units within the shopping malls it develops.

In a statement, Hatten Land said the introduction of the mall management arm is part of the property developer’s strategy to complement its property development business and drive recurring revenue.

Incorporated on April 29, 2018, Hatten Commercial Management will offer mall conceptualisation and market positioning, mall advertising and marketing, re-orientation and leasing strategies for malls as well as channel management and retailing.

“Our expansion into property management dovetails our core business in property development and allows us to build a new revenue stream without incurring substantial capital expenditure.

“This initiative will allow us to improve experiences of patrons across our malls while enhancing value for shareholders,” said Hatten Land executive chairman and managing director Datuk Colin Tan.

The mall management arm will first provide leasing and retail management with Elements Mall, Melaka’s largest shopping centre which is situated along the Melaka Straits waterfront.

The mall, which was completed in November 2015, comprises 1,350 retail units with a net sellable area of 686,682 sq ft.

Currently, the Singapore Exchange Catalist-listed developer has two completed malls – Elements Malls @ Hatten City Phase 1 and Vedro by the River.

It has three malls slated for completion in the near future, bringing the total number of retail units to 4,900 with a combined gross floor area of over 4 million sq ft.

“Apart from enhancing the proposition to owners of commercial retail units, the mall management arm provides an alternative revenue stream to the group with revenue contribution from its maiden project expected to commence from first half of the financial year ending June 30, 2019,” said Hatten Land.

According to the developer, Hatten Commercial Management’s CEO will be retail industry veteran Pow Lay Kuan.

Pow was previously was the CEO of APM Property Management Pte Ltd, which managed properties such as Suntec City Mall, Park Mall and Capital Square.

“The rapid growth of e-commerce has redefined the retail scene on a global scale, placing fresh demands on retailers.

“We intend to introduce innovative technologies and concepts across the group’s malls to revitalise the shopping experience and draw new crowds to our developments,” she said.

In Malaysia, Pow has also provided management services to major developers such as the Pavilion Group.

“Pow brings with her a wealth of experience in retail management, having been involved in numerous iconic projects across Asia Pacific. I am confident she will be an invaluable asset to the group,” added Tan.