Lafarge-EdgeProp kicks off MYHOME survey launch

SEMENYIH (Feb 28): Always wanted to give your input on your ideal home but never had the opportunity to do so? Now is your chance to give your thoughts as Lafarge Malaysia and EdgeProp.my has teamed up for the Lafarge-EdgeProp MYHOME survey, which aims to offer Malaysians the opportunity to co-create their ideal home. 

Through a set of 28 carefully crafted questions, the nationwide survey — which aims to gauge what Malaysians what want in their ideal home — has officially kicked off today at the Setia Ecohill Welcome Centre @ Club 360 in the Setia Ecohill township in Semenyih, Selangor.

Co-owned by Lafarge and EdgeProp.my, MYHOME enables Malaysians to actively co-create their dream home. Their input, which will be collated, will be used as a basis for the design of homes that would be built by Malaysia’s award-winning developer S P Setia.

This is the first of its kind initiative in the country, and supported by Feruni, Lightcraft, Nippon and Panasonic.

Lafarge-EdgeProp MYHOME was inspired by the EdgeProp-Lafarge Happiness in the City Index 2017, which showed that homes are integral to Malaysians’ happiness with the quality of life and affordable housing being key concerns for the urbanites. Thus, Lafarge-EdgeProp MYHOME aims to see the realisation of Malaysian’s ideal home.

Lafarge Malaysia CEO Thierry Legrand said in his speech at the launch today that Lafarge aspires to help build better homes through this initiative to co-create the ideal home with the people.

“Our home is the single biggest financial investment in our lifetime for the majority of us. More importantly, it is where we invest our time, energy and passion to make it a haven for our loved ones. With your input, we can shape the landscape of the future where homes are well built, connected, accessible and affordable. We are excited to see what we come up with,” Legrand noted.

Meanwhile, EdgeProp.my managing director and editor-in-chief Au Foong Yee in her speech pointed out that Lafarge-EdgeProp MYHOME is a game-changing proposition for the homeownership landscape in Malaysia.

“For the first time ever, Malaysians get to co-create their ideal home. This home will be a reality as it will be built and put on the market for sale. While some developers poll the preference of their customers, the Lafarge-EdgeProp MYHOME initiative goes beyond that. The questions asked in this survey have been carefully crafted to draw out from the respondents their needs and wants in an ideal home — not house. Elements such as pricing, security and ambience, for example, are among the areas examined,” she said.

"All information and data collated will be analysed and served as an input for the building of Malaysia’s Ideal Home. There is no preconceived notion of what the ideal home will be because for each one is different. We know that at the end of the day, the results will not meet everyone’s expectations. There are a lot of unsold units in the market because of the mismatch, whether it be in the pricing, concept or location. The input from this survey will be from the end-user to the top, so what we are trying to do is to minimise the gap [in expectations],” she explained in the press conference.

S P Setia president and CEO Datuk Khor Chap Jen added that S P Setia is honoured and delighted to be the main partner for this initiative with Lafarge and EdgeProp.my, as this is an excellent platform to offer a unique value proposition to homeowners.

“This initiative will give an entirely different and fresh approach to homeowners sharing their needs and ideas without the usual conventional solutions, which are constrained by regulations and perceived rules. Our partnership in this initiative will showcase our strength and versatility in offering innovative products that meet the evolving needs of homeowners. We will look at the results and start by building a prototype or showhouse and further engage with the buyers. We will then launch the first phase of homes and if the respond is good, we will continue to build more,” he added.

The end result of the ideal home is expected to be completed by this year with the house to be built in Semenyih. S P Setia currently has a total of six parcels of land with a total acreage of 3,300 acres in Semenyih.

For the survey, Malaysians can share their thoughts on what they consider to be their ideal home by answering 28 simple questions at www.edgeprop.my/myhome. Malaysians have until April 15, 2018, to participate in the survey.

Complete the survey and receive promotional codes for the following:

● A 10% discount off Lafarge Malaysia’s Probuilders Centre online store with a minimum spend of RM30.

● A rebate of up to 3% on participating S P Setia projects, to be presented at the Setia Ecohill Welcome Centre @ Club 360. The rebate expires April 30, 2018.

● RM100 off purchases at Panasonic Malaysia’s online store worth at least RM500. The code is valid from Feb 28, 2018, to April 28, 2018.