Mah Sing introduces 'Reinvent Affordability' campaign

PETALING JAYA (Oct 25): Mah Sing Group Bhd will launch its “Reinvent Affordability” campaign tomorrow — which will feature a series of affordable properties — ahead of Budget 2018 in a bid to promote homeownership and plug the demand-supply gap.

“We want our customers to be able to enjoy the best of both worlds by providing homes with superior product specifications at a price point many can actually afford,” said its group managing director Tan Sri Leong Hoy Kum in a statement today.

“Previously, homebuyers expected such product specifications to be made available only at above RM1,200 psf price points.

“Now, for our new launches at starting prices of RM328,000 and above, we are able to provide buyers with a freehold Kuala Lumpur address, full-sized badminton court, basketball court, efficient unit layouts, automated waste disposal system, three-tiered security integrated with community mobile application and more. We want to reinvent what it means to be affordable,” he added.

Participating projects of the campaign include Mah Sing’s four upcoming new launches — M Centura at Sentul, M Vertica in Cheras, M Vista in Southbay at Penang, and Fern phase 2 in Meridin East, Johor.

M Centura units have indicative built-ups of 645 to 1,001 sq ft with prices starting from RM328,000 or RM1,500 per month.

Meanwhile, the units in M Vertica — which is 4.5km away from KLCC — have indicative built-ups from 850 sq ft and are priced from RM450,800.

Up north, M Vista in Batu Maung, Penang has five types of homes that range from 536 sq ft (studio unit) to 1,201 sq ft (3+1 bedrooms) that are priced from RM345,800.

Down south, lakeside 2-storey homes within phase 2 of Fern in Meridin East, Johor Bahru are priced from RM410,550, with indicative built-ups from 1,622 sq ft.

According to Mah Sing, these projects have registered very high interest and are expected to be well taken up once they are launched.

The “Reinvent Affordability” campaign also encompasses the “Rewards Reloaded Incentive” campaign, which provides incentive worth a total of RM23 million in the form of cars, furnishing packages and interior decoration vouchers.

The campaign, which has begun and will run until the end of this year, has two grand prizes of 999g pure gold bars.

Projects under this campaign include Southville City in KL South (Savanna Executive Suites, Savanna Lifestyle Shops and Cerrado Residential Suites), Lakeville Residence in Jalan Kuching, Icon City in Petaling Jaya (Residential and SoVo), M City in Jalan Ampang, Icon Residence in Mont’Kiara, D’sara Sentral, Sungai Buloh (Residential, SoVo and Lifestyle Shops), M Residence (Canal Link and M Galleria) and M Residence 2 (Caspia), Johor’s Meridin East (Greenway, Eden, Dandelion and Fern phase 1), Meridin at Medini (Residential, Hotel Suites, Retail Shops and SoVo), i-Parc at Tanjung Pelepas (retail shop units, semi-detached factory and detached factory) and Penang’s Legenda at Southbay, Ferringhi Residence, Ferringhi Residence 2 and The Loft at Southbay.