Malaysia’s first virtual property expo targets one million page views

KUALA LUMPUR (July 21): Malaysia's first ever virtual property expo, VPEX 2017, is targeting over one million page views. Launched today, the event runs until July 31.

Traffic to the virtual expo is also expected to keep growing after July 31 as VPEX 2017 will continue to be hosted on www.TheEdgeProperty.com, said TheEdgeProperty.com managing director and editor-in-chief Au Foong Yee.

Organised by Malaysia’s fastest-growing property portal TheEdgeProperty.com, VPEX 2017 features 20 established property developers offering more than 50 projects located in the Klang Valley, Penang, Johor, Sabah and London.

Among the pioneering digital developers participating are some of Malaysia's top property developers. They include: Gamuda Land, IJM Land Bhd, IOI Properties Group Bhd, S P Setia Bhd, Eco World Development Group Bhd, Mah Sing Group Bhd, Eastern & Oriental Bhd, UEM Sunrise Bhd, Malaysian Resources Corp Bhd, Matrix Concepts Holdings Bhd, Tropicana Corp Bhd, Aseana Properties Ltd/Ireka Corp Bhd, LBS Bina Group Bhd, Sime Darby Property, Paramount Property, Orando Holdings, Putrajaya Holdings, PNB Development Sdn Bhd, TAHPS Group Bhd and the UK’s Ballymore Group.

“As this is the first time we are having such an expo, we expect to primarily attract the interest of consumers in Malaysia and perhaps Singapore. However, as the organiser of VPEX 2017, we are targeting everybody and millennials are definitely one of our target groups," Au told reporters after the launch of VPEX 2017 today.

The event was officiated by Secretary-General of the Ministry of Communications and Multimedia Malaysia Datuk Seri Dr Sharifah Zarah Syed Ahmad.

“Rest assured that we will work really hard to make this work. VPEX 2017 is about putting Malaysia firmly on the map of digitising the branding and retail of real estate,” said Au.

“On efforts to promote VPEX 2017 — aggressive marketing and promotional activities were undertaken both online and offline. These extend to the assets of TheEdgeProperty.com, The Edge Malaysia, The Edge Property Singapore and media partner BFM. Google and Facebook sponsor ad buys are also in the list.”

Exciting daily prizes and freebies also await visitors to VPEX 2017. These include RM10,000 worth of Panasonic products, AirAsia tickets and 500,000 BIG points, free Grab rides and Ramci personal credit reports.

Meanwhile, The Edge Property Malaysia Facebook will go live from 3pm to 5pm on July 22 (Saturday) and July 23 (Sunday) to showcase chats with property CEOs, celebrities such as Amber Chia, Datuk Joey Yap as well as lifestyle bloggers and entrepreneurs such as Stephanie Chai, Shalma Ainaa, Timothy Tiah and Chris Tan of Chur Associates.

“There are a lot of possibilities in VPEX 2017. We do not doubt that with time, the virtual expo will gain further momentum,” she added. http://vpex.theedgeproperty.com.my/