Sime Darby Property celebrates Subang Jaya’s 40th anniversary

KUALA LUMPUR (May 4): Sime Darby Property Bhd is capitalising on social media via digital platforms like Facebook, Instagram and YouTube, to mark Subang Jaya’s 40th anniversary celebration.

In a statement, Sime Darby Property said the social media campaign is aimed at amplifying Sime Darby Property’s story of developing sustainable communities and celebrating lives in Subang Jaya, an enclave within Selangor’s Petaling district.

The campaign began in March this year and would run until June.

“The campaign call-out reached over 1.6 million users on social media to date that drove comments in the hundreds, where users shared their personal stories of Subang Jaya. These stories were shortlisted and will be woven into an exclusive song dedicated to Subang Jaya.

“Through this campaign, Sime Darby Property will potentially be the first developer in the world to produce a crowdsourced music video for a township that will be utilising the latest 360-degree technology that gives viewers total immersion from their mobile devices,” Sime Darby Property said.

Sime Darby Property said it appointed Malaysian artist Joe Flizzow to engage the population of Subang Jaya to co-create a music video, in conjunction with the township’s 40th anniversary celebration.

“Subang Jaya is a township often referred to as the division’s benchmark for other township developments in the country and testimony to our expertise in developing sustainable townships and beyond.

“The year 2016 marks Subang Jaya’s 40th anniversary and we are proud that it has grown into a thriving and dynamic community, with a special place in the hearts of many people,” said Sime Darby Property managing director Datuk Jauhari Hamidi.

Sime Darby Property said Subang Jaya’s story began in 1976, when Sime UEP Properties Bhd started developing 583ha of land there. Upon Subang Jaya’s launch then, 5,500 residential and retail units were completed, with an initial population of about 27,000.

Today, it covers a larger area of the original Subang Jaya township, USJ and Putra Heights, with a vibrant population of over 700,000.

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This article first appeared in The Edge Financial Daily, on May 4, 2016. Subscribe to The Edge Financial Daily here.