The Roof Realty pioneers excellence in the real estate industry

• Founder and group managing director Datuk Wira (Dr) Nicholas Yap: The MoU with EdgeProp represents an opportunity for The Roof Realty to strengthen its market position, expand its reach, and achieve its growth objectives in the real estate industry.

KUALA LUMPUR (April 5): Renowned for its unwavering commitment to customer satisfaction and cutting-edge strategies, The Roof Realty (TRR), continues to set the standard for top-tier agencies in the country. 

At the recent signing of the Memorandum of Understanding (MoU) with EdgeProp, TRR founder and group managing director Datuk Wira (Dr) Nicholas Yap, emphasised the agency’s ongoing success.

“TRR maintains its position as a top agency in Malaysia through a combination of innovative strategies, a strong focus on customer satisfaction, and continuous adaptation to market trends,” he stated.

Yap added that through investments in advanced technology, personalised client service, and fostering a culture of excellence, the agency ensures its competitiveness and relevance in an ever-evolving real estate industry.

Additionally, TRR recognises the significance of tracking local and international real estate market trends and investing in effective marketing strategies to stay competitive and offer valuable insights to clients.

“By staying abreast of market dynamics, the agency can anticipate shifts in demand, identify opportunities, and adapt services accordingly. Meanwhile, effective marketing strategies help TRR to showcase its properties, attract potential buyers, and maximise the visibility and value of its listings,” he noted.

Regarding expansion plans, Yap revealed that TRR currently has branches in Hong Kong and Cambodia, with upcoming branches planned in other Southeast Asian countries like Vietnam and Indonesia this year.

Broadening horizons through a strategic partnership with EdgeProp

According to Yap, the agency aims to achieve several goals through the MoU with EdgeProp, including increased market penetration, improved brand recognition, and streamlined operations.

“The MoU with EdgeProp represents an opportunity for The Roof Realty to strengthen its market position, expand its reach, and achieve its growth objectives in the real estate industry. Furthermore, by harnessing the power of EdgeProp's technology tools like EPIQ, the agency can optimise its operations, enhance marketing effectiveness, and provide superior service to its clients in the dynamic real estate market,” he affirmed.

EPIQ is EdgeProp's proprietary location intelligence tool that empowers real estate professionals with critical data on property demand, supply and geospatial mapping.

EdgeProp’s partnership with TRR marks a significant step forward towards mutual growth and success. “We take pride in our role as a data solution partner and we are pleased to witness the market’s real-time evolution through agencies like The Roof Realty,” said EdgeProp managing director Alvin Ong.

“The property landscape is undergoing a profound transformation driven by data. With data-driven solutions like EPIQ, we anticipate new opportunities for growth and innovation,” he added.

Yap said the collaboration with EdgeProp presents an exciting opportunity for the agency to enhance its marketing strategies and reach a wider audience.

“By leveraging EdgeProp's extensive network and expertise in digital marketing, The Roof Realty can tap new channels and platforms to showcase its properties to a broader demographic. This collaboration allows for more targeted and impactful marketing campaigns, ultimately driving increased visibility and engagement for The Roof Realty's listings,” he said.

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