Sime Darby Property launches affordable Serasi Residences in Putra Heights

• Sime Darby Property bridges the homeownership gap among the middle-income consumers with affordable housing in prime locations and attractive prices.
• The 550 sq ft SAMM homes are sold at a controlled fixed price of RM250,000, set by LPHS.

PETALING JAYA (June 21): Sime Darby Property Bhd recently launched the Servis Apartmen Mampu Milik (SAMM) homes at Serasi Residences in the Putra Heights township.

“Replicating the earlier outstanding reception of Tower One Open Market units, the SAMM homes were unveiled at a first-of-its-kind Open Day event jointly organised with Lembaga Perumahan dan Hartanah Selangor (LPHS) at the Putra Heights Sales Gallery, which saw over 500 attendees,” stated Sime Darby Property in a media release.

The Open Day offered first-time homebuyers a “comprehensive service that expedited their approval process and guaranteed a seamless experience throughout their home-buying journey”, including document checking, eligibility verification, loan consulting and sale and purchase agreement signing. A balloting process was set up for those who met the eligibility criteria, enabling them to promptly secure their new homes.

A total of 188 SAMM units were booked via Sime Darby Property’s in-house Online Booking System (OBS), “marking the successful first digital mass balloting by the property developer”. The “collaboration with LPHS also proved to be beneficial” as it facilitated the instant approvals of the SAMM units for 70 walk-in customers. Another 103 Open Market units from Tower 1 were booked during the Open Day.

Serasi Residences comprises 1,428 units of freehold service apartments. The 550 sq ft SAMM homes are sold at a controlled fixed price of RM250,000, set by LPHS.

The development is located within Putra Heights Sentral (PHS), Sime Darby Property’s first transit oriented development (TOD).

“We aim to bridge the homeownership gap among the middle-income consumers by offering affordable housing in prime locations and attractive price points. We believe that this initiative complements the rapid evolution of townships and the expanding public transportation systems in the Klang Valley,” said Sime Darby Property chief marketing and sales officer, Datuk Lai Shu Wei.

“Guided by our purpose to be a Value Multiplier for People, Businesses, Economies and the Planet, we strive to deliver high-quality, secure and sustainable housing, while constantly seeking ways to streamline the homeownership experience for our potential customers, from searching for their dream property to collecting their keys,” added Lai.

Serasi Residences :caters to the lifestyle needs of its residents on the move, with a 400m covered walkway leading to the Putra Heights LRT station, which serves the Kelana Jaya and Sri Petaling lines,” stated Sime Darby Property.

The development is also accessible from several major highways including the NorthSouth Expressway Central Link, Damansara-Puchong Expressway, Shah Alam Expressway and New Klang Valley Expressway.

Launches scheduled for 2023 include Subang Jaya City Centre, USJ 7 and Putra Heights, all offering connectivity and access to public amenities and transportation.

“Sime Darby Property aims to create destinations that elevate living and mobility. We have initiated our series of TODs in the well-established Subang Jaya, with plans for more such masterplanned developments in our townships nationwide in the near future,” said Lai.