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KUALA LUMPUR (Dec 8): Furniture behemoth IKEA has decided to end the publication of its mega popular catalogue, the company announced yesterday.
According to reports, the catalogue had been published since 1950 but it was just in Swedish back then.
“At its peak, the Ikea catalogue was said to have a greater circulation than that of the Bible,” wrote the UK daily The Guardian.
“It has been one of our best-known and best-loved products for 70 years, inspiring billions of people around the world,” an Ikea manager, Konrad Grüss, said in a statement.
Circulation reached a high in 2016 when about 200 million copies in 32 languages were distributed around the globe.
According to a Reuters report, the decision “is part of IKEA’s push to become more digital as consumers increasingly seek inspiration online, as well as shopping via the web”.
“The number of copies has gone down, but we have also seen that people have much more used our website, apps and social media.
“The catalogue became less and less important,” said Gruss told Reuters.
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