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DURING this festive season, with every purchase of any toy, book, game, art and craft as well as play furniture under the IKEA Play range, the IKEA Foundation will donate €1 (about RM4.60) to children’s charity organisations, from now until Dec 24, 2017.
These organisations include War Child, Save the Children, UNICEF, Room to Read, Handicap International and Special Olympics.
The Let’s Play for Change campaign will specifically focus on children’s rights to play and develop, highlighting the benefits of play for all children.
The IKEA Play range has been introduced to motivate children to develop their social skills and logical thinking through role play, imagination, creativity and movement.
The range includes baby and children’s items such as toys, books, games, arts and crafts and play furniture. The range will also include soft toys created from the winning designs of 10 children from countries around the world who were selected at the beginning of this year.
This story first appeared in TheEdgeProperty.com pullout on Dec 16, 2016, which comes with The Edge Financial Daily every Friday. Download TheEdgeProperty.com pullout here for free.
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