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KUALA LUMPUR: S P Setia Bhd is launching a new branding campaign in partnerhip with Malaysia's community airlines Firefly on Wednesday March 31.
The one-year campaign will feature the property developer’s logo branded on the exterior and interior of the fleet of seven Firefly aircraft currently in service.
Tourism Minister Datuk Sri Dr Ng Yen Yen will be the guest of honour to unveil the S P Setia logo on a Firefly turboprop airliner at the Sultan Abdul Aziz Shah Airport in Subang.
S P Setia President and CEO Tan Sri Liew Kee Sin and Datuk Eddy Leong, managing director of Firefly Sdn Bhd will also be present.
Besides the developer’s logo, information leaflets on the numerous S P Setia products as well as Setia Today, a life style magazine, will also be available for passengers’ reading pleasure.
On average, 3,000 professionals and businessmen use Firefly flights daily, with the most popular destinations being Singapore, Penang and Johor.
S P Setia is the first Malaysian property developer to embark on this innovative branding exercise.
