Creating something special for landed home buyers

Eco World Development Group Bhd is gaining the attention of homebuyers with its Limited Editions series of homes introduced recently.

With a total gross development value (GDV) of RM29.727 billion, The Limited Editions is a range of specially designed double-storey terraced houses based on a park home concept.

Marketed with the tagline, “Designed by desire”, the design of these park homes are partly inspired by houses built in the olden days, with emphasis given to natural lighting, good ventilation and a façade that comfortably blends in with a green environment.

Eco World CEO Datuk Chang Khim Wah told property+ that there are in total 1,144 units of such park homes to be offered in five of its property developments – two in the Klang Valley, two in Iskandar Malaysia, and one in Penang.

Sales of The Limited Editions started off with the launch of Belleza and Hermosa terraced villas in Eco Sanctuary, Kota Kemuning, Selangor, in June. Their built-up sizes range from 2,537sq ft to 2,741 sq ft, with selling prices starting at RM1.088 million.

Chang said the villas have received overwhelming response from homebuyers. “Currently, 60% of the 358 units have been taken up”.

The remaining four projects in this series will be launched over the next two months. The other The Limited Editions homes in the Klang Valley will be Phase 1 of Mellowood park homes at Eco Majestic, Semenyih, scheduled to be launched at the end of September. It will have 111 units of terraced houses selling from RM880,000. On mainland Penang, the developer plans to launch Northampton Terraces at Eco Meadows in September as well. There will be 375 units of the Limited Editions units with a minimum selling price of RM700,000.

Over in Iskandar Malaysia, Johor, 167 units of The Chateau in Eco Botanic will be launched in mid-September with selling prices starting at RM1.28 million.

The Alton homes at Eco Summer will be launched end-September, offering 133 units of terraced houses starting at RM845,000.
 

Chang said the company began planning for The Limited Editions series since the end of last year. These special homes either form the final phase or are the only phase of terraced houses with the park home concept in their respective townships.

“That’s why we called them The Limited Editions, as the design will not be repeated,” Chang stressed.

Although The Limited Editions comprises only terraced houses, their design is totally different from the conventional terraced house we see in Malaysia.

For instance, Chang explained that in the conventional terraced house, the car porch is often the first thing residents see when they open the main door to exit the house. The second thing they see is the road.

But at The Limited Editions park homes, the car porch and the road have been “relocated” to the back of the house. By doing so, the developer could use the area in front of the house to create thematic green spaces or parks so residents can enjoy fresh air and greenery right on their doorstep. Each park features walkways, cycling tracks and community gathering places. Children can move around safely in this park; there will be no cars in it.

The relocation of the car porch area is also for the convenience of its residents. For instance, they could carry their grocery shopping from the car straight into the kitchen, instead of the usual longer walk from the front door to the back of the house where the kitchen is.

All the homes are guarded, landed, strata property. “This offers a very conducive precinct living which most people can afford. The houses will carry the signature of an Eco World township, such as the big arch with security booth at the entrance, strong fencing and access to linear gardens,” offered Chang.

“The Limited Editions series is designed to your heart’s desire, where luxury and nature meet and interact, changing the way we perceive the world around us. Design and architecture blend seamlessly, elevating the charm and allure of these timeless homes,” he added.

The company has previewed the projects to existing customers, some of whom have showed great interest. “Most potential buyers are people who are staying or working nearby; many of them are young couples or up-graders,” he said.

Commenting on the soft market, Chang said developers must offer products with unique selling points to attract buyers, regardless.

“Especially when the market shrinks, you have to be the one the market chooses. Besides a unique design, security has also become another main concern for homebuyers. We are putting more effort into enhancing the security features of our projects, such as building strong fences,” he shared.

Despite the softening market, Chang is confident that the unveiling of The Limited Editions park homes will contribute to revenue growth, placing the company on track to achieve its RM3 billion sales target for its financial year ended Oct 31, 2015.
 

Watch the video here

This story first appeared in property+, a section of the digitaledge DAILY, on Aug 28. Download property+ for free here.