• “Most buyers aren’t even sure what they’re working towards. They say they want to invest but haven’t thought about exit plans, loan risks, or how this fits into their future. Then they end up regretting it.”

KUALA LUMPUR (Aug 1): The Property Wealth System (PWS), a real estate masterclass developed in Singapore, made its debut in Malaysia at the Malaysia Property Xpo 2025 with a focus on strategic project selection.

PropNex Malaysia CEO Marcus Teng said the real estate agency brought PWS to Malaysia after seeing how many local agents still operate reactively, taking orders rather than helping buyers plan for long-term goals like retirement or asset growth.

He said too many Malaysians treat property like a “buy now, think later” product.

“PWS is about shifting from selling to advising. That’s the gap we’re trying to close,” he told EdgeProp.my on the second day of the event organised by the real estate agency.

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Held over last weekend (July 26 and 27) here, the Malaysia Property Xpo 2025 saw more than 10 speakers from various industries, including real estate leaders, economists, and valuation experts, who shared their insights on the current and future property market trends. EdgeProp.my was the media partner.

PropNex ran its first consumer-facing PWS workshop at the expo, with around 250 paid sign-ups.

“Most buyers aren’t even sure what they’re working towards. They say they want to invest but haven’t thought about exit plans, loan risks, or how this fits into their future. Then they end up regretting it.”

Teng added that younger buyers especially, struggle with short-term thinking, often driven by lifestyle pressure. PWS is designed to guide them through goal-setting, safe entry pricing and setting clear exit strategies, not just buying for the sake of it.

“PWS doesn’t revolve around pushing sales. Instead, sessions walk buyers through market data, valuation comparisons, and even scenarios where buying isn't the right move.

“It’s not just about chasing returns on investment. We want people to ask: What value am I actually getting? What’s my safety net?” Teng explained.

He said many Malaysian buyers don’t lack intent, they lack information.

“When you don’t know how to buy, you don’t buy. You wait. Or you gamble. PWS is about replacing that guesswork with clarity,” he stressed.

If the bank says yes, that’s a green light

PropNex Singapore deputy CEO and chief mentor Kelvin Fong said financing is often the signal buyers overlook.

“If the bank can already lend you money, that’s a good sign. The real problem is when the bank can’t lend to you at all,” he said in the masterclass.

He added that many buyers delay their purchase to shore up their savings, but by the time they hit their target, property prices have already jumped.

“People wait for prices to drop but in the last 30 years, prices have only moved upwards. Even if growth slows, it doesn’t mean it reverses,” he stated.

He said new launches often appreciate faster and tend to come with more structured pricing, which can make it easier for buyers to profit later.

“Do your homework on location, accessibility, pricing, developer reputation, and when the value makes sense, don’t hesitate.

“Resale units might have better rental returns or renovation value, but appreciation is usually slower compared to new launches,” he said.

Timing not about waiting for perfect dip

PropNex Champion group district leader Cliff Siow said buyers often get fixated on timing when they should be focused on picking the right project early before the market catches on.

“People keep asking if now is the right time to buy,” he said during his open session: “Buying at the Starting Line of Future Value: Why Project Selection Matters”.

“But that’s the wrong question. You can wait forever chasing the perfect dip and still buy the wrong thing.”

Siow said the right project often has unmeasurable values, such as an upcoming infrastructure or an under-appreciated location, but buyers miss it while over-comparing units or hesitating.

“Don’t just chase what’s cheap or trending. Ask: where’s the value going?” he stressed.

Plan exit strategy first, not go in blind

PropNex agency leader Vincent Tan said many buyers go into purchases with excitement—and no exit plan.

“Every time I buy, I already know how I’m getting out, when to exit, how to exit, and whom I’m selling to. All that comes before I even commit,” he said during his presentation: “New Launch vs Resale–Which has Better Exit Potential?”.

He said the key is managing both entry and exit whether it’s a new launch or resale unit.

“With new launches, everyone buys in at the same price, so it’s easier to sell later at a profit. With resale, you might be competing with someone who bought at a much lower price that limits your upside,” he said.

He also pointed out that resale properties often need more cash upfront and are subject to valuation mismatches.

“Hope is a risk. You can hope a RM900,000 home appreciates but someone who bought at RM500,000 can undercut you any day,” he pointed out.

Instead, he said buyers should look for below-market resale deals or enter new launches early but only with solid research.

“There’s always a formula: right location, real market value and clear long-term goals,” he stated.

Does Malaysia have what it takes to become a Blue Zone, marked by health and longevity? Download a copy of EdgeProp’s Blueprint for Wellness to check out townships that are paving the path towards that. 

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