S P Setia celebrates 50 years building communities

• CEO Datuk Choong Kai Wai: “Our purpose to build great communities has driven us for the past 50 years and will remain at the core of everything we do.”

SELANGOR (July 19): S P Setia is marking its golden jubilee in the development industry with celebrations at the Setia City Convention Centre (SCCC) in Setia Alam.

“For 50 years, we've been pioneers in building lively communities, driven by our ‘LiveLearnWorkPlay’ development philosophy. Today, we reaffirm our commitment to these values, aiming to inspire and create spaces that resonate with beauty and purpose. We're especially proud of our initiatives like Setia’s eGreen Living and the innovative Green Switch, emphasising our dedication to sustainable living,” said CEO Datuk Choong Kai Wai at the launch of the celebrations today.

“Our purpose to build great communities has driven us for the past 50 years and will remain at the core of everything we do. This milestone gives us the perfect opportunity to show our purchasers, Citizen Setia, how much we appreciate their continuous support and trust,” he added.

The golden jubilee celebration will introduce a revitalised commitment under the theme "Shaping Spaces That Shape Us All," highlighting the unique #SetiaQubies – life-sized cubes symbolising Setia's pledge to craft living spaces that enrich the essence of Live, Learn, Work, Play.

“Our new brand narrative and visual identity signify our ambition to continue shaping, inspiring, and producing well-designed spaces for future generations,” said S P Setia chief commercial officer Christinne Lim.

Taking place on July 21 (Sunday) will be the “Celebrating Spaces” event at the Oval Lawn, SCCC in Setia Alam from 5 pm to 9.30 pm.

Hosted by the Baki Zainal and Nadia Hasnan, the festivities will “loaded” with entertaining activities and a line-up of top musical talents such as Dato’ Awie and Ella, alongside Danny Boy, DiDi, and friends.

The event also includes activities such as art and craft sessions at the Artisan Bazaar, ESG workshops, a colouring competition, and refreshments.

To mark its 50-year journey, S P Setia is also rolling out exclusive promotions for its customers.

Additionally, the group's annual #Setia4Malaysia unity run is set to take the stage in Johor, with more surprises on the horizon to “celebrate half a century of creating spaces”, stated S P Setia.

S P Setia​ is a strategic partner with EdgeProp START, featuring the Chorus @ Setia Ecohill 2​ development. All S P Setia homebuyers also get to enjoy rewards worth up to RM18,888. 

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