EdgeProp launches START: A revolutionary homebuyer campaign that rewards every step towards your dream home

• The programme aims to support homebuyers throughout their journey and offers attractive benefits at every stage of the homebuying process.
• The START campaign is made possible through strategic partnerships with trusted solution providers including AFFIN BANK, the official mortgage partner, Livspace as official interior design partner, Samsung for official home appliances, StashAway as official investment partner, and JBL for official audio devices.

KUALA LUMPUR (June 8): EdgeProp, a leading platform for innovative real estate solutions, is proud to introduce START, a homebuyer campaign designed to celebrate and reward aspiring homeowners in Malaysia. The programme aims to support homebuyers throughout their journey and offers attractive benefits at every stage of the homebuying process.

The START campaign is made possible through strategic partnerships with trusted solution providers including AFFIN BANK, the official mortgage partner, Livspace as official interior design partner, Samsung for official home appliances, StashAway as official investment partner, and JBL for official audio devices. By combining their expertise, EdgeProp and its partners offer a range of attractive vouchers that accompany homebuyers at every step of their journey, ensuring a rewarding and memorable experience.

“Buying a home is a major milestone in life. Our vision with START is to enrich this journey, providing support right from the initial stages of financial planning to finally moving in, with rewards of up to RM3,888 in the bag. We call it the Starter Kit,” said EdgeProp Malaysia managing director, Alvin Ong.

"We are excited to introduce the revolutionary concept of Proptech x Rewards through EdgeProp START. This programme is a testament to our commitment to providing innovative solutions that enhance the homebuying experience and support serious homebuyers every step of the way," Ong added.

EdgeProp START offers more than just rewards and partner solutions. Registered users also gain access to EdgeProp EPIQ, a property data tool they can use to make informed decisions and find their dream homes. 

“Don't just settle for a house,” Ong concluded. “Why settle when you can choose the right home backed by robust insights? EPIQ empowers homebuyers and investors to make choices anchored in hard data.”

How START works in five simple steps

1 Sign up and unlock rewards: To begin your rewarding homebuying journey, sign up for START. By creating an account, you gain access to a range of valuable vouchers worth up to RM3,888, which can be redeemed for various products and services that you can use to personalise your new home.

2 Verify your profile: We value the commitment of serious homebuyers, and to ensure the authenticity of the programme, profile verification is a crucial step. Answer a few questions during the verification process to provide essential information that helps us identify you as a genuine homebuyer.

3 Browse properties: Explore a curated selection of properties featured on START by partner developers like Aspen Group, BON Estates, Eccaz, Ideal Property Group, IJM Land, JKG Land, KLK Land, Low Yat Group, MCT Bhd, OSK Property, Paramount Property, Platinum Victory, SkyWorld Development, S P Setia, Tropicana Corporation and UEM Sunrise, or choose from any other residential properties, from both the primary and secondary markets. Whether you select a property showcased on START or not, you can still qualify for the rewarding vouchers. Find your dream home and take the next step towards ownership.

4 Perks & rewards: Enjoy enticing rewards offered by our esteemed partners. From AFFIN BANK's personalised home loans to Livspace's cost-saving interior design services, Samsung's modern home appliances, StashAway’s investment products and JBL’s audio devices, the programme covers various aspects of your homebuying journey. START ensures an even more comprehensive experience for homeowners-to-be with access to proprietary research tools and reports, and exclusive perks to be enjoyed at workshops and events.

5 Utilise vouchers: Upon completing your homebuying process and submitting a proof of purchase to EdgeProp, vouchers will be unlocked for redemption. These cash vouchers allow you to personalise your new home and enjoy the benefits earned through the programme.

Industry leaders praise the innovation of EdgeProp START

"There is a growing demand for personalising the homebuying journey, from choosing mortgage products to home furnishing. We are excited to partner with EdgeProp on the START campaign, which enables savvy consumers to make better property decisions and receive exclusive rewards when they sign up for our home financing options,” said Jessie Wong, managing director of mortgage business at AFFIN BANK, the official mortgage partner of START.

"We are glad to partner with EdgeProp to reach out to more aspiring homeowners, offering them cost-savings for moving-in and furnishing their dream homes. With START, homebuyers can experience a seamless and rewarding journey towards creating their ideal living spaces," said Ryan Teh, country head of Livspace Malaysia, official interior design partner of START.

"Samsung's cutting-edge household appliances provide homebuyers with the opportunity to bring their unique aesthetics to life, and create a personalised living environment that reflects their individuality. We are thrilled for homebuyers to leverage START, a gateway that opens up a world of rewarding choices, enabling homeowners to elevate their overall home experience," said Elaine Soh, chief marketing officer of Samsung Malaysia Electronics.

"We are thrilled to be the Official Investment Partner on this exciting homebuyer campaign with EdgeProp START. We believe in empowering individuals through investing to achieve their dreams, as homeownership is a significant milestone for many. Through this partnership alongside EdgeProp START, we are committed to supporting aspiring homeowners at every step of their journey to afford their dream homes. We look forward to serving future homeowners who are committed to investing consistently to reach their goals of buying properties,” added Wong Wai Ken, country manager of StashAway Malaysia.

"At JBL, we understand the increasing demand for new types of rewards programmes. We are delighted to be partnering with a reputable proptech company like EdgeProp to enhance the moving-in experience for homebuyers through the START campaign," said Mitchell Wong, business development manager for JBL Malaysia, official audio partner of START.

For more information on START and to begin your rewarding homebuying journey, visit www.edgeprop.my/start, or contact [email protected] to be a partner on START.