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PETALING JAYA (June 23): emart24, one of South Korea’s biggest convenience stores, launched its first outlet in Malaysia in Bangsar South yesterday.
The outlet in Bangsar South is a Reserve Store offering fresh Korean street food, exclusive Korean snacks and K-beauty products.
According to the media statement, emart24 was established in 2014 and has rapidly grown to over 5,500 stores in a mere seven years, earning the distinction of being South Korea’s fastest-growing convenience store.
In South Korea, emart24 is operated by Shinsegae Group, the country’s largest retailer, and was the first convenience store brand there to introduce unmanned convenience stores, forging ahead with technology adoption.
Other than the first convenience store in Bangsar South, emart24 Malaysia chief executive officer Vuitton Pang said the first General Store of will begin operations in Hartamas soon.
However, he declined to reveal the opening date due to the movement control order (MCO), when being contacted.
“The brand, recognised for its consumer-first approach in Korea, is an ideal fit for us here in Malaysia and we felt that the time was right for a more progressive approach to convenience stores in our country,” he said in the statement.
Riding on the Hallyu wave, Pang is planning to launch 10 emart24 convenience stores by the end of the year.
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