Tropicana ends 2023 on a high note, nets unbilled sales of RM2.3 billion

• The significant increase was mainly attributed to its TropiQuest marketing campaign, customer engagement initiatives as well as strong commitment from its team and agents.

PETALING JAYA (Jan 3): Tropicana Corporation Bhd closed 2023 on a high note, recording RM1.4 billion property sales and bagging 11 accolades from eight industry awards.

Tropicana also netted unbilled sales of RM2.3 billion, placing the company in a good position to deliver sustainable earnings over the next few years.

The significant increase was mainly attributed to its TropiQuest marketing campaign, customer engagement initiatives as well as strong commitment from its team and agents.

In addition, the introduction of new customercentric developments and/or new phases in existing townships such as Tropicana Aman, Tropicana Gardens, Tropicana Metropark, Tropicana Cenang and Tropicana WindCity spurred sales growth.

“Our approach focuses on futureproofing our businesses through our constant engagement with our stakeholders, especially our loyal property purchasers as well as our marketing and sales amplification through various online and offline initiatives. We aim to provide the best value, make a difference to the community and contribute to a sustainable future,” said Tropicana’s management in a media release.

“Since early 2023, we have reported a string of positive news, from our successful sukuk redemption, multiple award triumphs to positive take-up of our properties across Malaysia.

“We are confident that Tropicana will continue to strengthen its market presence and contribute to its future earnings supported by our high unbilled sales of RM2.3 billion and strong property sales recorded across Malaysia. This is also complemented by our eight new or upcoming developments worth an estimated GDV of over RM4 billion in 2024,” it added.

In 2024, Tropicana will continue to gain traction in the market and will be unveiling these signature developments:

1. Shoppes, Tropicana Aman @ Kota Kemuning

2. Terrace Homes, Tropicana Alam @ Puncak Alam

3. Bora Tower B Serviced Residences & Retail Shops, Tropicana Danga Bay @ Johor

4. Serviced Residences & Retail Shops, Lido Waterfront @ Johor

5. Terrace Homes, Tropicana Uplands @ Johor

6. Landed Homes, Tropicana Paradise @ Tropicana WindCity, Genting Highlands

7. Serviced Residences & Retail Shops, Tropicana Avalon @ Tropicana WindCity, Genting Highlands

8. Serviced Residences, Tropicana Cenang @ Langkawi

Tropicana’s total landbank spans 1,842 acres, with a total potential GDV of approximately RM120 billion, placing the group in a good position to unlock the value of its strategic landbank and deliver sustainable performance in the next few years.

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